אתר זה עושה שימוש ב"עוגיות" (Cookies) ו/או טכנולוגיות דומות לאיסוף נתוני גלישה ולצורך שיפור חווית המשתמש. בהמשך הגלישה באתר זה הינך מסכים/ה לשימוש בטכנולוגיות אלו. למידע נוסף על "עוגיות" ו/או שינוי ההגדרות לחץ/י כאן
At JCDecaux, we believe in constantly innovating, creating creative and innovative advertising solutions tailored to the customer's needs, attracting attention, and encouraging brand interaction.
In this case, we helped AM:PM, a leading supermarket chain, attract customers during Tel Aviv's rainy days with this unique campaign. By wrapping bus shelters near their outlets, we created eye-catching displays that drew attention.
The campaign featured a special interactive advertising installation at the bus shelters to provide real value, offering complimentary warm, dry socks, ensuring shoppers ' comfort even during rainy days, while creating a memorable experience.
This unique tailored solution, received significant media coverage and successfully connected AM:PM with their audience. By doing so, the brand remained top-of-mind, enhancing its competitive advantage and connection with its customers.
Innovation campaigns are a powerful tool for brands to spark conversations, earn media, and increase exposure across all media channels.
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