Our story began in 1964 when our founder, Jean-Claude Decaux, launched an innovative business model in Lyon, France, combining the installation and maintenance of street furniture while receiving the rights to advertise on it. This groundbreaking idea sparked a revolution in outdoor advertising, and over the years, JCDecaux has evolved into the world's leading outdoor advertising company. Our network of advertising facilities is the largest in the world – with spread of over 80 countries we reach over 850 people every day globally.
