JCDecaux's digital screens are located in the heart of Tel Aviv, allowing for full-motion video (unlike highways such as Ayalon where due to regulations, the visual is static). Additionally, they feature advanced and innovative advertising capabilities, enabling the adaptation of the advertising message to various consumption opportunities.
These options enable the delivery of more complex messages, increasing the relevance of the message and the effectiveness of the campaign. Dynamic content allows the brand to communicate with its audience in the desired manner, providing more relevant and interactive content to customers. Creating dynamic content offers advertisers deeper engagement with their audience, enhancing brand awareness, recall, and perception.
Numerous studies show that messages tailored to consumption opportunities (dynamic DOOH) generate interest, attract attention, and become more relevant to consumers, thereby increasing campaign’s effectiveness by over 18% compared to any other digital campaigns.
Maximize your campaign with effective digital advertising, integrated with full motion and tailored to various consumption opportunities (dynamic DOOH).
