Out-of-home (OOH) advertising offers broad and impactful exposure to pedestrians and vehicular traffic.
Trusted Media
In a world where building brand trust seems to be getting increasingly difficult, outdoor advertising is one of the most trusted media available. Outdoor advertising has a unique ability to build trust and develop conversations even in parallel advertising mediums (e.g., digital or television). And when consumers see the ad repeatedly, it creates a sense of familiarity and trust. Studies show that approximately 55% of those exposed to outdoor advertising perceive the brand as more trustworthy.
Enhances the Effectiveness of All Other Media
Combining an outdoor campaign with marketing media mix has been proven to increase the effectiveness of every other campaign.
2020: Touchpoints USA Billboards study, 2012. View Ceros, “return to OOH”
2019: https://www.facebook.com/business/news/insights/maximize-reach-with-out…
Converting Media
Classic and digital street furniture creates engagement and drives action because it is not only placed at eye level but also in the "last mile" of the consumer journey – close to the points of sale and purchase decision.
Source: Poster Advertising Studies, Nielsen, Diane Williams ,2017
In the past, OOH advertising in Israel did not allow for any quantitative measurement at all, although this option had been available in the world for many years . JCDecaux Israel was the first to signed a cooperation agreement in Israel for the use of the Re:View system, which enables advertisers, advertising agencies, and media agencies to examine their advertising moves. For example, they can ensure advertising budgets by creating value for advertisers and understanding the effectiveness of outdoor advertising media. The system allows for receiving segmented data as well as information regarding:
