Naturally, advertising has its place in shopping centres and supermarkets, where brands, retailers, and consumers who are ready to buy can meet. JCDecaux uses its systems to help make the shopping experience more appealing: interactive guide screens, digital advertising screens, Wi-Fi hot spots, contextualised messages sent on smartphones (by Beacons), sales events, etc. Everything is designed to enrich the consumer experience, boosting brand visibility and generating additional sales.
Strategic Last Mile Advertising for High Conversion
Ascribed to our extensive experience in the field, we can design, adapt and build advertising installations in accordance with the design style of the mall so that the advertising blends harmoniously with the atmosphere of the mall. The locations of advertising facilities are carefully selected according to the shopping audience and their shopping route.
Our advertising panels in malls and retail chains are located in the "last mile" of the consumer journey and as such not only enhance the shopping experience but also create a drive to store and eventually also high conversion.
