At JCDecaux, we believe in constantly innovating. We create creative and innovative advertising solutions tailored to the customer's needs, attracting consumer attention, and encouraging brand interaction.
In this type of campaigns, it is possible to incorporate special elements such as movement, scent, light, or sound, which enhance the impact of the campaign while creating a unique experience.
By doing so, the brand remains at the top of mind of the target audience while enhancing its competitive advantage. Innovation campaign is a powerful tool for brands to spark conversations and increase exposure to other media channels as well.
Full Wrap of Advertising Furniture
A full wrap of an advertising furniture dedicates the entire furniture (bus shelter /ITDS /Column/ Mupi) to the brand itself, and this is a great way to highlight the brand and make a direct approach to interact with the target audience.
The location of the innovation is chosen according to where your target audience and the environment in which it is located, such as near shopping and leisure centers, main traffic routes, cultural institutions ect.
Full Wrap of HaBima BSYou can use a full wrap on the inside and/or outside of the station, on the ceiling or on the roof. The more parts of the station you incorporate into the full wrap, the more prominent the brand will be in the public space and the more it will capture the audience's attention. In addition to stations, you can also wrap a Parisian pillar (City Large) for increased visibility in the city center, and/or directional signs. Combine a full wrap on JCDecaux's diverse street furniture in your campaign and strengthen your brand's visibility and memorability!
Full Wrap on the Tel Aviv Promenade (Herbert Samuel)
Building a 3D Product in Public Space
Full wrap on Hakirya boulevardPersonalized Innovation
Interactive Stand
The advertising structure is at eye level, accessible to passers-by and allows the brand to create direct interaction with the target audience. For example, experimentation through the distribution of samples, use of an opinionator, activity that integrates a smartphone, product experimentation in the station area and near the point of sale, and more.
Perfume Sampling at a BS
Launch Campaign and Mobile Activity Referral
Engagement Campaign via a Voting Machine
Product Sampling Campaign at BSShowcase
The interior space of the advertising side can become your brand's creative stage. It faces both directions of movement, thus allowing the exposure of the innovation campaign to be expanded. A showcase is an excellent solution for presenting products and is ideal for advertising fashion, footwear, perfume, cosmetics and more brands.
Using a showcase to Promote the Subscription Season
A showcase simulating a recycling station for Adidas campaign to protect the beaches.Digital Solutions
Our advertising structures are installed at eye level and can incorporate a variety of different digital solutions that allow the audience to interact interestingly with the brand, convey the brand story in an experiential way, and thus create an emotional connection with the customer. There are many ideas for integrating digital components into advertising structures and together with us you can build the most suitable digital solution for your brand.
Custom Construction
Custom construction allows you to add designed elements to street furniture that allow you to highlight the advertising message and attract attention in the public space.
Full wrap combined with 3D elements (refrigerator handle)
A 3D head on a column
A variety of special construction solutions to reflect the brand's content world
Combining creativity with special construction to create a brand experienceInspiration…
Full wrap on a rooftop in Ha'Kirya Boulevard
Full wrap combined with a mirror sticker to create interaction
Full wrap of a column at Dizengoff Center
Building a 3D product in public space
Reinforcing the brand's marketing message by creating a bubble effect
A XL catalog to encourage engagement and connection with the brand