89% brand recall among Gen Z - this isn't just a statistic. It's a testament to how out-of-home advertising, strategically placed in urban centers at eye level, has emerged as a highly effective tool for advertisers to connect with this demographic.
What, then, does this digitally native generation find compelling in out-of-home advertising? And through what innovative strategies are brands leveraging JCDecaux's public space advertising installations to cultivate brand recall?
Shir Zakai, CEO of JCDecaux Israel, delves into the paradox of advertising to Gen Z, as presented at the "Voice of the Generation" conference hosted by the "Israel Marketing Association" and "teenk".