Out-of-Home Advertising Measurment

JCDecaux was the first out-of-home (OOH) advertising company to lead the change in Israel and launched the Re:View system, which allows advertisers, advertising agencies, and media agencies to examine their advertising campaigns and ensure maximum advertising budget optimization even at the media mix planning stage, similar to the OOH advertising market in the world and to new media.

Over a Decade of Proven Measurement Experience in the US Market

The measurement data is the result of a technological platform managed by DECELL, which performs big data analysis and inference based on artificial intelligence. DECELL has over a decade of experience in this field and operates similarly in the United States, where it has operated a measurement panel for Geopath and the American Out-of-Home Advertising Association (OAAA) since 2017.

In addition to the measurement data, the Re:View system presents a socio-demographic breakdown of the audiences such as gender, age, city of residence, while maintaining consumer privacy and complying with strict international standards (GDPR, CCPA). In the future, it is expected that additional information will be presented, such as: exposure times, sectors, lifestyle, and more.

We invite you to contact us at the campaign planning stage to understand the potential of your campaign on our street furniture.