By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
A constant communication channel
JCDecaux as a pioneer, is one of the most powerful media in the world. We are able to reach 410 million people every day in the world. Our posters are located strategically to ensure the maximum visibility and exposure to an incessant pedestrian and vehicles traffic. Our furniture is providing the optimal support for campaigns with high repetition and frequency in order to ensure the target reaching.
The 3.0 generation is a mobile and urban generation, spending more and more time outdoors. They are playing with all the messages targeting them, they are breaking the rules of audience and challenging the brands. JCDecaux constantly offers innovative solutions combining, mass broadcast coverage with pinpoint targeting, in order to catch these fragmented audiences.
In Israel, JCDecaux is present in Tel Aviv and Ramat Gan with Street Furniture, and in Jerusalem with Transportation.
Tel Aviv and Ramat Gan are gathering national business activity and lifestyle, and are the center of main road axes as well. They are optimizing the cover of Gush Dan, and offering a maximal cover of all Israelis.
Thanks to our optimal spreading in those two cities, our furniture is located near point of sales and interests, which is calling the exposed audience to action.
JCDecaux is present in Jerusalem as well with Transportation through advertising panels along Jerusalem Light Rail stations.
Posters Campaign on JCDecaux advertising facilities enables a daily exposure of more than 1.5 million passers-by, excluding tourists.
Our furniture is exposed to 3.6 million tourists a year. Comparing to other traditional medias like TV, newspapers and radio, outdoor advertising is the only media able to reach and target tourists.
Our spread is guarantying an exposure to variety of targets in our audience which is representing the major panels of Israeli society.
Israeli people spend an average of 11 hours per day out of home, including 2 hours on roads, and they wait for 29 minutes average in bus stations.