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OOH. An efficient and innovative media.
We are living the urbanization and the digitalization of our society. Today in Israel, 70% of global population are living in cities. People are spending more and more time out of home, and they are becoming more aware of their environment.
The global outdoor advertising market is always expanding, and projected to grow by 5.4 % per year until 2020 (source: Technavio). The market's growth is coming from the expansion of infrastructure used, growth in the digital medium, and advances in the technology used.
OOH. Increasing Awareness and Brand Consideration.
Advertising in out of home is ensuring you:
Viewability You are more visible in outdoor field
Notoriety You increase the consumers' knowledge of your brand
Tangible Impact You notify concrete impacts like increase of sales
Measurement You can measure the effects of OOH advertising
Transparency You know where your advertising budget is going
When they are shopping, people are unconsciously taking into account the advertising they have seen before. Advertising in out of home is bringing you to a higher level in consumers' mind.
OOH. Not only a media among others.
Out of home advertising is the only media you cannot turned off, avoid or zap. People are exposed to the signs as they are just passing by the streets. OOH media has even a better receptiveness than on-line advertising for young audiences (15-24 years).
Out-of-home media is more efficient in terms of % reach compared to other major media like TV, Internet, Magazines etc.
OOH is the only media which measures contact with the advertising itself, it doesn’t need any last like other traditional media. One eye contact is one audience.
Out-of-home media combined with other mass media is significantly increasing the campaigns coverage. On-line advertising is trendy of course, and OOH is creating a perfect synergy with online media to improve campaign's impact.