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A constant communication channel
JCDecaux as a pioneer, is one of the most powerful media in the world. We are able to reach 410 million people every day in the world. Our posters are located strategically to ensure the maximum visibility and exposure to an incessant pedestrian and vehicles traffic.
The 3.0 generation is a mobile and urban generation, spending more and more time outdoors. They are playing with all the messages targeting them, they are breaking the rules of audience and challenging the brands. JCDecaux constantly offers innovative solutions combining, mass broadcast coverage with pinpoint targeting, in order to catch these fragmented audiences.
Posters Campaign on JCDecaux advertising facilities enables a daily exposure of more than 1.5 million passers-by, excluding tourists.
Our furniture is exposed to 2 million tourists a year. Comparing to other traditional medias like TV, newspapers and radio, outdoor advertising is the only media able to reach and target tourists.
Israeli people spend an average of 11 hours per day out of home, including 2 hours on roads, and they wait for 29 minutes average in bus stations.